An effective plan avoids common relocation mistakes and entices your workforce to remain loyal beyond the move. Here are eight ways to start building a relocation plan that keeps your crew together and ensures a smooth transition.
1. Offer Comprehensive Relocation Packages
The Worldwide Employee Relocation Council (WERC) states that 64% of employers use relocation packages to attract top talent. Providing employees with a well-rounded relocation package that covers moving expenses, temporary housing and travel costs for visits to the new location is a significant incentive. An attractive package can help ease the financial burden and demonstrate that you’re invested in your employees’ comfort.
Benefits to Include:
- Professional Moving Services: Partner with a reliable moving company to manage logistics and reduce moving stress.
- Temporary Housing: Cover short-term accommodations while they get settled.
- Travel Reimbursement: Allow for initial visits to the new city to explore neighborhoods and schools.
2. Provide a Cost of Living Adjustment
Moving to a city with a higher cost of living can be a major deterrent. A cost of living adjustment in the form of a salary increase or bonus can alleviate these concerns.
- Salary Adjustment: Use an online calculator to determine a salary increase based on the new city’s cost of living index.
- Relocation Bonuses: Offer a one-time relocation bonus to help offset initial expenses.
3. Highlight Career Growth Opportunities
According to the Society for Human Resources Management (SHRM), nearly 62% of employees are more likely to accept relocation if they see it as a chance to advance their careers. Highlight specific ways the move can boost the employee’s career, including new skills, leadership opportunities and professional development resources.
- Skill Development: Showcase any specialized training or development programs available in the new location.
- Career Progression: Detail potential for promotions or expanded responsibilities.
4. Appeal to Family Concerns
Relocation impacts more than just the employee; it affects their entire family. Supporting family needs can make a huge difference in an employee’s decision to move.
- Spousal Support Programs: Provide resources to help spouses find jobs or connect with local employment networks.
- Educational Assistance: Offer guidance on choosing schools and, if possible, provide relocation assistance for tuition or childcare.
5. Foster a Smooth Moving Process with a Professional Moving Company
One of the most effective ways to retain employees during relocation is to ensure a seamless moving experience. A reputable moving company can handle packing, transportation and even storage to make the employee relocation process as smooth as possible.
- Reduce Stress: Professional movers provide a hassle-free process by managing everything from start to finish.
- Customized Services: From packing services to storage solutions, professional movers can cater to unique needs.
- Time-Saving: With a professional moving company handling the logistics, employees can focus on their work and personal life.
6. Emphasize Lifestyle Perks in the New Location
Employees are more likely to consider moving if the new location offers lifestyle benefits that improve their quality of life. Work with a relocation consultant or city expert to showcase these perks.
- Local Culture and Amenities: Highlight cultural and recreational opportunities, such as museums, parks, dining and more.
- Housing Assistance: Provide resources or consultations to help employees find the ideal neighborhoods and homes.
7. Create Employee Support Networks
Feeling supported can ease the stress of moving and reduce feelings of isolation. Simple steps like talking and listening to your employees can make a huge impact. Establishing a community of colleagues who have gone through relocation can provide valuable guidance.
- Communication: Talk to the employees you want to relocate before writing the formal agreement.
- Mentorship Programs: Pair employees with a mentor in the new location who can help them settle in.
- Social Networks: Organize community-building events to introduce employees to peers and local community groups.
8. Offer Remote Work and Flexibility
Flexible work options can ease the pressure of moving and show the company’s support during the adjustment period. For example, allowing employees to work remotely during the transition can help them adjust without feeling rushed.
- Flexible Start Date: Provide a flexible timeline for the relocation and allow employees to manage personal and professional responsibilities on their schedule.
- Hybrid Work: Offer a hybrid work arrangement with regular check-ins while they settle in.
Your Relocation Assistance Experts
A good relocation plan moves employees without negatively affecting their quality of life. An excellent relocation company manages complex corporate moves so that employees feel supported and cared for throughout the relocation process. To learn more about Bekins’ relocation services, see our full relocation page. To connect with a local agent who can manage the details of your move, contact Bekins today.
